I started my business 16 years ago in Lincolnshire thru a love of Fashion and a passion for Bridal Wear. Even from a young age I felt that Bridal wear didn’t have to be of a certain mould, your bridal look should reflect you and your personality, you don’t have to go for that ‘traditional’ look if it’s not you. My final collection when I completed my fashion degree was ‘Alternative Bridal Wear’ and I knew at that point that one day I would have my own Bridal Label.
I started my business in 2003, initially working from a bedroom at home before moving into a purpose built studio in my garden. I opened my first boutique in 2006 in Lincoln and gradually began building my reputation around the Lincolnshire area for creating beautiful bespoke bridal pieces. My first shop was a great starting point but location wise a little out of the way, so in 2012 I moved into shared premises with a florist and tearoom, nearer into Lincoln. I have been there until recently, when after a long period of contemplation about needing more space and having so many ideas to expand, I decided to take the plunge and move a little further afield to the Engine Yard at Belvoir Castle. The Engine Yard is beautiful location, right in the Vale of Belvoir, covering Lincolnshire, Leicestershire, Nottinghamshire and beyond! It is a stunning rural shopping village with a cafe, restaurant and bar, as well as other shops, so Brides can combine a visit to my studio with a great afternoon out.
Caroline Chamberlain Couture style is quite eclectic. I love fashion, so I do try to bring an edgy feel to some of my collections, something quite fashion forward but still with that Wedding day feel. On the flip side of that, when I left University, I spent 5 years working for a theatre production company and I do feel this rubs off on some of my designs as I do love gowns with a dramatic, theatrical look.
So what can Brides expect when the visit my Bridal Studio? They are guaranteed an exclusive one to one service. I only ever see one Bride a time, so their time in the studio is there’s alone, to try on gowns from my in house collections and to sit and discuss their own bespoke Bridal Gown. Brides to be can choose to have a gown from my collections recreated for them personally or they can take advantage of my bespoke service. This is a great way to get exactly the Bridal look you desire, without compromise. I work very closely with each client, talking in depth about their dream for their big day, what they love, as well as what they don’t want. I take them thru all my fabric books and they can choose as many swatches as they like, from here I can sketch up designs personally for them
If a Bride chooses to go ahead with having a gown handmade, I ensure it’s an experience they will enjoy and leave them with lovely memories on the build up to their special day. I take a lot of measurements from each client and I then cut a pattern specifically for them. First fitting is a mock up called a toile, which is made in cotton calico, this ensures the Bride is 100% happy with her choice and I can get the best fit on the garment. Making the toile gives the bride piece of mind and if at this stage she would like to change her mind about any aspect of the design she is more than welcome to. Second fitting is in the actual fabric, but unlined so alterations can still made. As the process is so gradual, you get to see the gown evolve, it is a truly special experience. It also means no alteration fees are added on because the gown is made to fit from the beginning. Brides can absolutely guarantee they are getting a perfect fitting one off Bridal Gown.
I absolutely love my job and I know that is reflected in the service I offer. I run by appointment only at the Engine Yard, to ensure that exclusive experience and I welcome all Brides who are looking for that perfect individual Bridal Gown with the extra special touch of exemplary customer service. Any Brides wishing to enquire, please feel free to get in touch to talk through your ideas for your special day. You can find me listed on the DMW directory, here.